For us, web design is much more than creating a nice-looking site. It is the process of deliberately and critically examining the entire interaction between the user and the website.
We consider the potential visitors to the site, determining the different types of users and their purposes for coming to the site. We then work out the ideal experience for each type, and how to best deliver it.
Our user experience design process observes several key points:
- The website design must be user-centric, delivering a valuable exchange to both site owners and visitors.
- The experience design must be wholly-based upon the project's strategy and objectives.
- The site must reinforce the brand's promise, and even expand it.